ask me now

Even though I’m fascinated by sound, by music, by radio and by radio journalism and its derivatives, I have a wary relationship to podcasting.

On the one hand, yes, podcasting is a big deal, a way of doing things with sound and words that is outgrowing its origins – its not talk radio, or blogging, or the kind of sound art and documentary exemplified by Glenn Gould’s The Idea of North.  Nearly a quarter of Americans report being monthly podcast listeners. So here’s a medium that’s both new(ish) and popular, and the bar to entry is low.

On the other hand, there is a precious quality to podcasting; it feels like there are too many people trying to do it, too many people thinking out loud about “the podcast space,” too many companies chasing – still – too few listeners. It’s a land rush for hipsters.

So I’m flummoxed by the fact that my favorite podcast right now is “The Turnaround.” It’s very meta, as younger and smarter people said back in 2012. Each episode runs an hour or so, and consists of the host,  Jesse Thorn, talking to famous and semi-famous people about…talking. More specifically, Thorn talks to people who specialize in interviewing.

So what keeps Turnaround from swallowing its own tail? Well,  Thorn is an engaging host and he asks good questions, knows how to keep the conversation going; there’s an emphasis on the real-world craft aspects of interviewing; and as it turns out, it’s just interesting to listen to interviewers talk about how they feel about what they do. There’s alchemy to Turnaround, the whole (Thorn plus interview subject) is greater than the sum of its two parts.

I’ve listened to four or five of them this weekend, and bits from several stick with me – how Errol Morris ended up liking Robert McNamara; Susan Orlean on being so into music that she was more comfortable interviewing musicians whose music she didn’t care for; Brooke Gladstone explaining why she’ll edit answers together, but won’t re-record her questions after the interview ; Louis Theroux talking about  how having a British accent can help, when it comes to getting people on the fringes of American society to trust you.

More to the point, taken together “the Turnaround” episodes are a master class in how to talk with people. I’ve been doing journalism for a long time, but there is still something reassuring when Susan Orlean, best-selling author and New Yorker staff writer, says that being uncomfortable is just part of the gig, and that if you’re going to ask strangers to talk to you, expect to get rejected a lot. And while it wouldn’t work as a plaque in your local journalism school, Errol Morris’s advice on interviewing (‘Shut the fuck up’) should be burned into all young reporters.

I’ll be interested to see how long Turnaround lasts; they’ve posted 13 episodes since late June, have already hit a lot of the obvious choices. I’m not sure how they keep up the pace. Regardless, what Turnaround has already accomplished is considerable and – here’s a metric for the nascent podcasting ratings industry – if it cost money, I’d gladly play it.






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